Bellera, the first collection to feature Shaw’s new Endurance high-performance fiber, will change everything about the way you feel about carpet! It combines durability and lasting beauty. What more could you ask for?
After extensive testing, Shaw reported that four key attributes of Bellera have been designed to ensure that when it is placed in an active household, it will look as good after five years of wear as it did on day one:
- Endurance high-performance fiber, which features crush resistance and retains its softness.
- LifeGuard Spill-Proof backing, debuting its new, blue color on Bellera. This industry-leading carpet backing offers the same great performance, now with a more distinctive color, so consumers know at a glance that their carpet is ‘Backed by Blue.’
- R2X Soil and Stain Resistance, which keeps spills and messes on the surface of the carpet longer for easier cleanup.
- A No Surprises, Worry-free Warranty, giving consumers peace of mind with a straightforward, transparent warranty.
All Bellera styles are also backed by Shaw’s No Surprises, Worry-free Warranty and boast stain resistance and the waterproof protection, with the company’s patented R2X stain and soil treatment and its LifeGuard waterproof backing.
With 13 new styles, totaling over 205 product offerings in solid textures, tones, tweeds, loops and patterns, Bellera offers colors and patterns geared toward a variety of tastes and interiors.